The Softened Blueprint For Overworked Women

For the tight-chested, always-rushing, fight-or-flight woman who shows up for everyone else but her own soul — and is ready to finally breathe, soften, and feel alive again.

ENROLL HERE

the reset high-achieving women didn’t even know they needed.

You start thinking tension is normal.
You start believing rushing is a personality trait.
You start confusing “I got it” with “I’m okay.”

Because when you’ve lived in fight-or-flight for so long, 

That's Exactly Why I Created The Softened 7-Day Experience

Softened gives you permission to stop living like that. It’s a gentle, structured way to step out of:

the constant bracing

the mental over-functioning

the emotional load you never chose but somehow ended up carrying.

In seven days, you learn how to soften your body, quiet your mind, and reconnect with the woman underneath the responsibilities.

You Know Those Mornings When You Wake Up Already Exhausted -

not because you didn’t sleep, but because you’re waking up to a life you’re constantly managing?

Sound familiar?

Or those afternoons when your chest feels tight, your shoulders are up by your ears, and your mind refuses to shut off… even when you promise yourself you’ll “slow down tonight”?

You’ve Become The Woman Who Carries Everything:

Everyone's emotions
Everyone's schedules
Everyone's expectations
Everyone's emergencies

Meanwhile… you can’t remember the last time you felt peaceful, present, or connected to yourself.

And Let's Be Honest —

you’ve read the books, you've tried the “self-care” routines, you’ve taken bubble baths that did absolutely nothing.

You’ve told yourself a dozen times you were going to slow down. Trouble is… you don’t know HOW to live a soft life without everything else falling apart.

So you keep running, rushing, and bracing, hoping someone will finally say, “Hey… you don’t have to hold all of this." But no one ever does.

So you hold it anyway....until you’re burnt out, disconnected, and running on fumes.

And THAT is exactly the moment where Softened steps in.

Before I created Softened, I lived in the exact season I’m helping you walk out of now.

I was running a high-profile personal development and etiquette consulting company (and still do), a wife, and a mom of four children under 13…all while trying to hold everything together without breaking.

From the outside, I looked polished and put-together. People assumed I could handle anything. They assumed I never got tired. They assumed I was “built for this.”

But the truth was…I was carrying responsibility in my body in ways God never asked me to.

The rushing. The bracing. The internal pressure. The weight of doing everything for everyone else. The emotional load I didn’t know how to lay down.

And then three years ago, I paid the price for all of it.

I was diagnosed with an illness brought on by stress and burnout — an illness that forced me to face what my body had been whispering for years: “You can’t keep living like this.”

I was no longer going to survive my own life. I partnered with heaven,  I healed layer by layer,  and  I became a different woman.

softer, stronger, more alive, more feminine, more connected to God, myself, and the people I love

That diagnosis changed me.
It made me decide — truly decide — that I was no longer going to carry the world inside my chest. I was no longer going to stuff emotions into my body.

My home shifted, my marriage deepened, my motherhood felt lighter, my leadership became more powerful, and my soul finally felt like it was breathing again.

And As I Softened People Around Me Noticed

That’s when I realized something: If softening could heal me — a woman who was carrying enough pressure to crush a mountain — then it could change the lives of women everywhere.

So I took everything that healed me,
everything that settled my nervous system, everything that reconnected me to myself and to God, everything that made me feel whole again…

And I turned it into a simple, beautiful 7-day process.

That’s how Softened was born.

TESTIMONIALS

Women already tell me things like.....

“I feel seen in a way I haven’t felt in years.”

“Your words helped me breathe again.”

“I didn’t know how tense I was until you described it.”

“This is the first time someone put my exhaustion into words without making me feel weak.”

“Your emails alone have softened me.”

Thousands of women have trusted my guidance in identity, refinement, and feminine leadership.

Softened brings the gentlest part of that work into a simple, 7-day experience.

Maybe you’ve tried slowing down before and it didn’t stick. Maybe you’ve convinced yourself that this is just who you are now.

But the truth is… life doesn’t soften until you do.

Maybe A Part Of You Is Skeptical.....

Softened isn’t about fixing your whole life in seven days.It’s about disrupting the patterns that keep you overwhelmed and giving you simple shifts that create real peace — the kind that lasts.

If you’re ready to feel something different, you’re invited to begin the Softened 7-Day Experience.

FAQ

The Softened Blueprint For Overworked Women

For the tight-chested, always-rushing, fight-or-flight woman who shows up for everyone else but her own soul — and is ready to finally breathe, soften, and feel alive again.

the reset high-achieving women didn’t even know they needed.

You start thinking tension is normal.

You start believing rushing is a personality trait.

You start confusing “I got it” with “I’m okay.”

Because when you’ve lived in fight-or-flight for so long,

That's Exactly Why I Created The Softened 7-Day Experience

Softened gives you permission to stop living like that. It’s a gentle, structured way to step out of:

the constant bracing

the mental over-functioning

the emotional load you never chose but somehow ended up carrying.

In seven days, you learn how to soften your body, quiet your mind, and reconnect with the woman underneath the responsibilities.

You Know Those Mornings When You Wake Up Already Exhausted -

You’ve Become The Woman Who Carries Everything:

Everyone's emotions

Everyone's schedules

Everyone's expectations

Everyone's emergencies

Meanwhile… you can’t remember the last time you felt peaceful, present, or connected to yourself.

And Let's Be Honest —

Before I created Softened, I lived in the exact season I’m helping you walk out of now.

I was running a high-profile personal development and etiquette consulting company (and still do), a wife, and a mom of four children under 13…all while trying to hold everything together without breaking.

And then three years ago, I paid the price for all of it.

I was diagnosed with an illness brought on by stress and burnout — an illness that forced me to face what my body had been whispering for years: “You can’t keep living like this.”

I was no longer going to survive my own life. I partnered with heaven, I healed layer by layer, and I became a different woman.

softer, stronger, more alive, more feminine, more connected to God, myself, and the people I love

That diagnosis changed me. It made me decide — truly decide — that I was no longer going to carry the world inside my chest. I was no longer going to stuff emotions into my body.

My home shifted, my marriage deepened, my motherhood felt lighter, my leadership became more powerful, and my soul finally felt like it was breathing again.

And As I Softened People Around Me Noticed

And I turned it into a simple, beautiful 7-day process. That’s how Softened was born.

TESTIMONIALS

Women already tell me things like.....

“I feel seen in a way I haven’t felt in years.”

“Your words helped me breathe again.”

“I didn’t know how tense I was until you described it.”

“This is the first time someone put my exhaustion into words without making me feel weak.”

“Your emails alone have softened me.”

Thousands of women have trusted my guidance in identity, refinement, and feminine leadership. Softened brings the gentlest part of that work into a simple, 7-day experience.

Maybe you’ve tried slowing down before and it didn’t stick. Maybe you’ve convinced yourself that this is just who you are now.

But the truth is… life doesn’t soften until you do.

Maybe A Part Of You Is Skeptical.....

Softened isn’t about fixing your whole life in seven days.It’s about disrupting the patterns that keep you overwhelmed and giving you simple shifts that create real peace — the kind that lasts.

If you’re ready to feel something different, you’re invited to begin the Softened 7-Day Experience.

FAQ

©2025 Amanda Ferguson. TERMS OF USE. assist@amandaferguson.com

Because when you’ve lived in fight-or-flight for so long, 

I was diagnosed with an illness brought on by stress and burnout — an illness that forced me to face what my body had been whispering for years: “You can’t keep living like this.”

I was no longer going to survive my own life. I partnered with heaven,  I healed layer by layer,  and  I became a different woman.

That diagnosis changed me.
It made me decide — truly decide — that I was no longer going to carry the world inside my chest. I was no longer going to stuff emotions into my body.

And I turned it into a simple, beautiful 7-day process.

That’s how Softened was born.

Thousands of women have trusted my guidance in identity, refinement, and feminine leadership.

Softened brings the gentlest part of that work into a simple, 7-day experience.